Book Publishers Discover The Internet
8 Aug 2005, 2:17:43 pm
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The new novel, "Lunar Park," is being promoted in a way that takes cues from various recent films and Burger King. Promoters have created a series of websites about the characters in the book, as though they actually existed -- in hopes of drawing in potential readers who find the websites endearing enough to warrant purchasing the book. It's always nice to see publishers looking at ways to use new technology, but I've always thought fake websites -- which are downright fraudulent -- is a misleading way to gain interest in a product.
The article also continues with discussions on giving away ebooks for free, using bloggers to 'get out the word.' -- these both have promise, and the latter seems to never fail. It's word-of-mouth at T3 speeds, a valuable commodity if it can be gained.
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